MAKING
TEA AS
SEXY AS
COFFEE.
The
Hook.
Located in East London, Natasha & Nicola wanted to create a brand that looked at tea differently. A contemporary tea brand that specialised in healthy, premium, tea-based drinks and modern tea ware – a far cry from the your typical afternoon tea establishment. To put it in their words they wanted ‘tea to become as sexy as coffee’.
The
Build.
ShopTalk was tasked with developing Tiosk’s identity around a collection of ink drawings from Alison Cook. In keeping with their Scandinavian aspirations, we incorporated the copper & concrete textures with the lightest of touches. The identity and designs had to be shareable pieces of artwork in their own right, whilst also ensuring practical application throughout their website, and across all packaging, paper cups and menus.
It is such a pleasure working with ShopTalk. They are always able to interpret and translate our vision perfectly, bringing it to life visually. They show great sensitivity to each project. I think the results speak for themselves.
Natasha Kelly, Co-founder
Talking
points.
The success of the store has been exceptional, not only has Tiosk become a popular cafe in Hackney, their products are now available online at Toast, and soon to be released in Selfridges stores in the UK. Most recently they smashed their crowdfunding target by 144% bringing forward their campaign deadline by two weeks.
