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  • Piëch
  • Piëch


European Heart, Silicon Valley Mind

  • Branding
  • Digital
  • Identity
  • Strategy
  • Website Design

Piëch is a Swiss sports car company, co-founded by Toni Piëch, great-grandson of the legendary Ferdinand Porsche, founder of Porsche. Toni, and his business partner Rea Stark approached ShopTalk/DEPT® with a need to properly articulate & communicate their clear ambitions and intentions for this exciting new European player in the automotive market, through its brand.

ShopTalk is my go-to agency when I need to get down and distill the essence of an idea or brand. They can think, they can write, and it all comes in a beautiful, clear and simple package. They have done an incredible amount of heavy lifting for my current venture, and they made it all seem easy. Also they’re reliable and a pleasure to work with.
— Toni Piëch, Co-Founder

Type designed in collaboration with Robin Eberwein.