Picnic

Connecting People With A Smile

Brand Experience
Branding
Digital
Strategy

Buenos Aires based communications start-up, PICNIC, wanted to reconnect people with the great outdoors. Designed for habitual travellers and re-locators, PICNIC offers a community-based platform in which new locals can connect with people in the know. Across strategy, tone of voice and visual identity, we worked to bring honesty and simplicity to globe-trotters of every generation. Offering a familiar face to everyone, wherever they are in the world.

The full-suite brand that we built for PICNIC was designed to offer both comfort and familiarity to the user, positioning the brand as a new ‘good habit’ which people can use everyday to become a local, wherever they are. We designed a brand language that took inspiration from the traditional styles seen within travel and communication sectors — but expanded, twisted, and reshaped everything applied under a digitally-focused lens, to create an aesthetic which is new and modern, whilst feeling positive and familiar.