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  • Picnic
  • Picnic


Connecting People With A Smile

  • Brand Experience
  • Branding
  • Digital
  • Strategy

Buenos Aires based communications start-up, PICNIC, wanted to reconnect people with the great outdoors. Designed for habitual travellers and re-locators, PICNIC offers a community-based platform in which new locals can connect with people in the know. Across strategy, tone of voice and visual identity, we worked to bring honesty and simplicity to globe-trotters of every generation. Offering a familiar face to everyone, wherever they are in the world.