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  • innocent
  • innocent


Goodness in Every Touch, Swipe and Scroll

  • Digital
  • UX Strategy & Design
  • Website Design

innocent have always blazed their own trail, however the global website had been a little left behind that trail. They needed a joyful website that unleashed the full power of innocent goodness to the world across every touch, swipe & scroll. Our challenge was to truly reflect the full power of innocent’s brand, through the design of their website. It had to be fun & engaging, but with purpose; to feel human & packed with personality, but with space to digest.

The team at ShopTalk/DEPT® were brilliant at bringing the innocent brand to life, they’re a truly collaborative team with genuinely unique ideas. On top of that they’re a really nice bunch of people to spend hours with on zoom.
— Carol Feeley – Global Head of Creative