Heinz

Redefining Heinz’s Digital Presence

• Digital Guidelines
• Identity
• Website Design

Having just undergone a comprehensive rebrand, Heinz brought us on board to help build on the digital expression of this new branding, to define and produce the designs to communicate it effectively and consistently through a new Heinz brand web presence. The comprehensive body of work spanned each & every Heinz sub brand and 18 different markets.

Boasting a product range of more than 5,700 varieties, it was essential that the design could accommodate the individual identities and personalities of all the different sub brands – Beanz, Pasta, Sauces, Soups and more – under an all-encompassing Heinz umbrella. The work also needed to be both robust and flexible enough to roll out seamlessly across more than 18 markets, taking on board the nuances, needs and language of each.

Read more +

ShopTalk/DEPT® were the first people we called - they’d done such a great job on our Bull’s-Eye brand sites already. The team have really brought the Heinz brand to life in digital - building on our recent brand refresh. They are a breath of fresh air to work with. They simplify, move quickly and find quick solutions to all challenges that we throw at them.

Building a Great British Brand

Building a Great British Brand