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  • FINN
  • FINN


Always Drive FINN

  • Branding
  • Digital
  • Strategy

FINN are leading the movement to fun and sustainable car ownership, fundamentally changing the way we look at acquiring and owning a car. Such a bold and game-changing approach needed to be truly reflected via their brand, and so we started from the ground up – ensuring their values, offer and ethos were well articulated and structured through a comprehensive & energising brand strategy.

ShopTalk efficiently & creatively distilled the essence of FINN’s point of difference, creating a strong foundation of strategic pillars that sit at the heart of our brand. The visual identity ShopTalk created, and continues to execute on, exactly reflects these pillars; it’s bold, clean & flexible. Our new brand identity has galvanized our team, and is now a key tool for FINN in making real business impact.
— Maximilian Wühr, Co-founder & Chief Growth Officer