FINN

Always Drive FINN

Branding
Digital
Strategy

FINN are leading the movement to fun and sustainable car ownership, fundamentally changing the way we look at acquiring and owning a car. Such a bold and game-changing approach needed to be truly reflected via their brand, and so we started from the ground up – ensuring their values, offer and ethos were well articulated and structured through a comprehensive & energising brand strategy.

With the new brand strategy in place, already gathering pace and exciting the team internally, we then worked up & out from this to define FINN’s new visual identity for a full and cohesive brand, ready to expand rapidly through Germany and launch into the US. The new brand has already shown its impact externally at major industry events, online and we’re working to roll it out in a number of cross-channel campaigns. In tandem with FINN’s senior management we’ve worked hard to launch it internally too, to ensure the whole company is behind the movement.

ShopTalk efficiently & creatively distilled the essence of FINN’s point of difference, creating a strong foundation of strategic pillars that sit at the heart of our brand. The visual identity ShopTalk created, and continues to execute on, exactly reflects these pillars; it’s bold, clean & flexible. Our new brand identity has galvanized our team, and is now a key tool for FINN in making real business impact.

— Maximilian Wühr, Co-founder & Chief Growth Officer