Face the Future

Skincare & Beyond

Branding
Digital
Identity
Strategy

Face the Future is the UK’s leading advanced aesthetic & online skin clinic. In line with their evolution from skincare to a more holistic self-care positioning, our intention was to create a verbal and visual identity, built on strong strategic foundations, that encourages people to subscribe to the Face the Future brand throughout all their key life stages. Face the Future is now positioned as an integral part of the wider wellness world, with an identity that reflects the notion that self-care includes, but goes beyond skincare.

Originally known mainly by a mature audience, Face the Future wanted to attract a more diverse and younger audience that could benefit from their advice. The visual identity has been shaped by the idea of ‘for every version of you’ to represent the diverse customers that have turned Face the Future into a self-care powerhouse. While our strategy was centred on building a scalable global brand, the visual identity needed to retain a personal feel.

We looked at ways to combine the unique expert customer service with the more emotional and empathetic dimensions of care. Pairing together a solid structure – our grids – with crafted and human touches like the logotype and its subtle ligatures, our iconic monogram and our gradients.

We knew that with ShopTalk/DEPT®s advice, support, and guidance, they could reimagine our brand to cement us into a distinctive position within the market, in turn helping us to attract new audiences by offering them advice for life as they join us on their self-care journey. We are delighted with the results and ShopTalk/DEPT® have delivered a brand that we can be proud of; one that we hope our customers will enjoy being a part of too.

— Paul Thompson, Owner