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Talk Shop


We love talking shop, and believe the best work always starts with just that. Open, honest, enthusiastic and passionate conversations about the thing that interests you the most. If you’d like to kick off a conversation, we’d love to hear from you.


Talk It.

ShopTalk London started with a pub conversation after work. One of hundreds of conversations where we found ourselves talking shop.

Those conversations have taken us on some amazing adventures, from part-owning a pub in Mayfair to the international terminal at SFO, to wearing hard hats planning exciting new start-up projects.

We love the entrepreneurial spirit and surround ourselves with people who have it in abundance. Whether you’re a start-up, a challenger or an industry giant looking to spark a change, we’d love to start a conversation. Let’s talk.

James & Paul

Get in touch


Bringing the
mighty duck
to the masses.


Strategy + Branding + Design


Duck & Waffle Local


The team behind Duck & Waffle had an ambitious plan. To bring the dishes from their iconic Heron Tower restaurant to street level, making the whole experience as accessible as possible to the London community. In doing so shaking up the London restaurant scene with a brand new concept – duck focussed, chef curated, fast casual dining.


When we came together, there was a name – Duck & Waffle Local, a strong sense of the experience the customers should have, and the core elements that the new restaurant would stand by. At ShopTalk we worked in close collaboration with the Duck & Waffle team to further define and develop these elements into pillars, to ensure the heart of the brand was true, clear, strong and focussed in on the customer. Working out from these we defined a language, tone of voice and visual style for the restaurant itself, as well as for its presence & communication in all on and off-line channels.


To date, we have worked together to produce an iconic logo, colour pallette & font selection, and a language & tone that properly reflect the ideals that the restaurant stands on and the service it strives to provide. From these core elements, we have also personally designed or overseen the design and copy work for signage, window vinyls, menus, takeaway packaging, clothing, the website and social media channels.