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ShopTalk London started with a pub conversation after work. One of hundreds of conversations where we found ourselves talking shop.

Those conversations have taken us on some amazing adventures, from part-owning a pub in Mayfair to the international terminal at SFO, to wearing hard hats planning exciting new start-up projects.

We love the entrepreneurial spirit and surround ourselves with people who have it in abundance. Whether you’re a start-up, a challenger or an industry giant looking to spark a change, we’d love to start a conversation. Let’s talk.

James & Paul

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Paul@shoptalklondon.com

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Chase
Distillery
Packaging
Re-design

Services

Design + Packaging

Client

Chase Distillery

The
Hook.

This year, Chase Distillery celebrated their 10th anniversary, and to mark the occasion they approached ShopTalk to re-design the bottles for their full vodka range, whilst unifying the entire family of spirits under the Chase brand. The brief needed to build on their 10 year history, whilst celebrating the Britishness of the farm, distillery and vodka, marrying nostalgia with modernity.

The
Build.

The Chase family grow, distill and bottle their potato vodka on a single-estate farm in Herefordshire, it was vitally important that this was captured in the packaging design. The farm is laden with vintage enamel signs, potato crates, jute sacks and vintage land rovers, and so it became apparent that quirky British iconography & culture should also play a part. And finally, as a premier retail product the bottle design had to look and feel elegant, well crafted and something you’d be happy to part with your hard earned cash for.

Talking
Points.

The final design was a true celebration of Chase, their field to bottle ethos and British heritage. Playful references to British culture have been introduced, from the perforated edge (a homage to the Penny Black stamp) to the vintage enamel sign lettering. The copper foil detailing brings a premium finish to match the product and also provides a gentle nod to Chase’s beloved copper pot stills Ginny & Fat Betty. A ‘Made in Herefordshire’ stamp, provides the seal to the wrap and the mark of approval from the Chase family, set against the roots of the potato plant wrapping around the bottle. The first two spirits have now been launched, with the other flavours in the range to be released early 2019.