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Skincare & Beyond

Over the past few months, the ShopTalk team have been working with Face the Future to create a new brand strategy & identity. They came to us with a challenge to develop an identity that resonates with their current audience, whilst also speaking to a new target market, and encompasses their new brand direction of going from skincare to self-care.

The brand we created has been shaped by the idea of ‘for every version of you’ with a visual identity crafted to represent the diverse customers that have turned Face the Future into a self-care powerhouse. We wanted to create a brand that’s approachable and trustworthy, which has been done through a mix of gradients, monograms and carefully selected colours.

Full case study here