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Nature Takes Over – innocent big rewild

Following on from our redesign of the global innocent website (more on that here), innocent asked us to help define the digital hub for their Big Rewild campaign; to educate, inspire and involve drinkers from all around the world to start rewilding and help save our planet.

We wanted nature to take over every corner of the site, from hidden interactions and easter-eggs, to quizzes, games and plenty more. Explore the site at

Full case study here