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European Heart, Silicon Valley Mind

Piëch is a Swiss sports car company, co-founded by Toni Piëch, great-grandson of the legendary Ferdinand Porsche, founder of Porsche. Toni, and his business partner Rea Stark approached ShopTalk with a need to properly articulate & communicate their clear ambitions and intentions for this exciting new European player in the automotive market, through its brand.

With the launch of the first Piëch GT prototype, we’re excited to share some of the brand strategy and identity work to date.

Case study here.