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Helping An Architects Practice Stay Ahead Of The Curve

GPAD is an award-winning architecture and interior design practice based in Old Street, London.

The challenge was to create a coherent visual identity that elevated GPAD to where they wanted to get to, whilst staying true to their brand so it was important to create a principled design system that was both adaptable and scalable, with a sense of individuality and innovation. Early concepts explored structure, texture and form, with the final logo mark portraying rigidity yet also adaptability.

In addition to the visual identity, we also designed their website which you can check out HERE (plus you’ll see some of GPAD’s breath-taking designs and see the visual identity living and breathing).