Born & Raised in the USA

Bull’s-Eye–the number one authentic BBQ brand–wanted to drive the fast-growing Americana food category by raising brand awareness and resonating with new and existing customers. Our task was to create a more user-experience led design, making Bull’s-Eye’s brand and products the hero and essentially bringing brand and target audience together.

Simplicity was key. Right from the start we wanted to bring Bull’s-Eye’s tone of voice into our creative thinking. By using their language we devised a range of concepts such as ‘From Grid to Grill’ (a grid layout based on a BBQ grill) and ‘Big Flavours, Big Type’ (bringing the bold, impactful typography to the fore) to help create a seamless and engaging user journey while maintaining the brand’s strong identity and authenticity.

Head over to Bull’s-Eye’s website to see our work in action.