The future of entertainment

We’ve been busy making more friends across the pond – introducing Wevr: an LA-based studio that create immersive entertainment experiences, probably best known for their creative collaborations with screenwriter and producer Jon Favreau (Iron Man, The Lion King, The Mandalorian).

The brief was simple – to refine their identity as they continue to expand, keeping the brand modern and tech focused yet engaging and exciting. Our initial concepts focused on interaction and the differing virtual worlds of Wevr, creating visuals that conveyed movement and depth. The display font used is a geometric sans serif that takes inspiration from the notion of ‘pixel perfect’ giving it great legibility and sharpness on screen. We also created a unique set of icons built of this pixel perfect approach.