Join the club

We’ve been working with the team over at The Breakfast Club for some time so it was great to help out with their recent crowdfunding campaign. With 11 cafs and 5 bars already in operation, they wanted to offer their loyal customer base the opportunity to be a part of their journey, inviting them to join their ‘club’ by investing in the next TBC venture.

The campaign was centred around the line ‘Join Our Club’ so – in keeping with their quirky, playful style – we created a visual identity which was based on the idea of receiving an exclusive pin badge when you join a club (anyone ever watch Blue Peter?!). In addition to the badges, we designed the crowdfunding pitch deck, email, social media and website banners, and the website registration page.