Shop Talk

The latest ‘new’ MySpace

Quick one from me this morning. I’m a couple of days late on this as I believe it was released on Tuesday, but above is the teaser video for My Space, who it seems have once more dusted themselves off and tried to go again following their continued demise at the hands of other newer social networking sites. It’s only a teaser, but this latest incarnation actually appears to be getting some extremely positive reviews. Here’s what MySpace have to...

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Paul Ferry

Coca Cola get content

As we are constantly reminded now on all marketing blogs and in all marketing publications, we are most definitely no longer in the age of interruption. Consumers nowadays can (and do) actively and easily avoid a large proportion of traditional advertising. The key now, as we are told, is content marketing. Ensuring that you are not only associating your brand with the type(s) of content that your customers and future customers are already consuming and enjoying, but using it to start meaningful conversations and relationships  with...

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Paul Ferry

Digital August

This past month I have been looking a little bit deeper into the creative side of the digital landscape and thought I would post a handful of examples that I think are all worthy of a share. Enjoy. Maersk –  We Are Maersk I came across this campaign for Maersk when browsing July’s entries to the creative showcase on the IAB UK website (http://www.creativeshowcase.net/). This campaign created by LBi, allowed Maersk to tell stories from around the globe using...

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Mike Duffy

Guest Post: Revenue Streams

With the consuming hours of the creative industry hitting STL contributors hard over the last week, guest blogger Paddy Collins jumps in with another thoughtful post: Last month Anil Dash produced a blog post urging us to move away from web pages and toward publishing in streams (http://dashes.com/anil/2012/08/stop-publishing-web-pages.html). Aside from the obvious intuitive advantage to consuming content in streams on the touchscreen devices in our lives, he also drew attention to the improvements this would allow in navigation and personalisation. From the...

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Shop Talk

Protect your Google ranking with Norton

Ever searched for your name in Google hoping to see your online portfolio or C.V only to find a picture of a fat man in a leotard?* Or maybe you have a name like John Smith and you don’t want to be mistaken for John Smith the Labour party leader or John Smith the film artist (I googled John Smith). Well now, if you can use a computer and happen to live in Scandanavia (not sure what the percentage of...

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Dudley Wild

University Challenged

Welcome back STL guest blogger Paddy Collins, Head of Strategic Sales at The FT: Looking back at my education it has always seemed a shame to me that as it progressed a systematic narrowing of scope was applied. Ten subjects at GCSE quickly became just three at A-Level and just two years later these were reduced again to a single degree subject.  Had my interests lay in the fields of neurosurgery or the engineering of advanced rocketry I might be better...

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Shop Talk

Grolsch – Big Bold Campaign

Very clever ad campaign that Grolsch are currently running. Journt Von Deg is waiting… http://www.grolsch.co.uk/campaign/bigbold

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Mike Duffy

#socialgames

What a two weeks it has been. As some of you may have seen on my Facebook wall Sunday night, admittedly after a glass or two, my emotions ran away with me and I described the games as “amazing, emotional and simply wonderful”. But looking back at that statement and the hangover that seemed to be lingering in the air this week I think I got it pretty bang on! And my status at 12:47 Monday morning was clearly...

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Mike Duffy