Shop Talk

Quick one from me this morning. I’m a couple of days late on this as I believe it was released on Tuesday, but above is the teaser video for My Space, who it seems have once more dusted themselves off and tried to go again following their continued demise at the hands of other newer social networking sites. It’s only a teaser, but this latest incarnation actually appears to be getting some extremely positive reviews. Here’s what MySpace have to...

  A warm welcome to this week’s guest blogger Naomi Sudworth, usually plying her trade in loyalty and data marketing, today she talks a little bit about Charity. If you’re anything like me every now and again I think I really should be doing a bit more for charity, giving something to those less fortunate. Day to day life takes over far too easily and before I know it it’s been at least 6 months since I last sponsored...

As we are constantly reminded now on all marketing blogs and in all marketing publications, we are most definitely no longer in the age of interruption. Consumers nowadays can (and do) actively and easily avoid a large proportion of traditional advertising. The key now, as we are told, is content marketing. Ensuring that you are not only associating your brand with the type(s) of content that your customers and future customers are already consuming and enjoying, but using it to start meaningful conversations and relationships  with...

This past month I have been looking a little bit deeper into the creative side of the digital landscape and thought I would post a handful of examples that I think are all worthy of a share. Enjoy. Maersk –  We Are Maersk I came across this campaign for Maersk when browsing July’s entries to the creative showcase on the IAB UK website (http://www.creativeshowcase.net/). This campaign created by LBi, allowed Maersk to tell stories from around the globe using...

I was laying in bed last night trawling through a days worth of twitter I had missed and realised I am now following quite a few a football players. How this has happened I’m not sure? Despite being a pretty mad football fan, I like many, have no time for the ‘pro’ footballer. A feeling amplified by the media, especially following the impeccable and humble media performances of the majority of London 2012 athletes (even the showboating/arrogance of a certain...

Ever searched for your name in Google hoping to see your online portfolio or C.V only to find a picture of a fat man in a leotard?* Or maybe you have a name like John Smith and you don’t want to be mistaken for John Smith the Labour party leader or John Smith the film artist (I googled John Smith). Well now, if you can use a computer and happen to live in Scandanavia (not sure what the percentage of...

Welcome back STL guest blogger Paddy Collins, Head of Strategic Sales at The FT: Looking back at my education it has always seemed a shame to me that as it progressed a systematic narrowing of scope was applied. Ten subjects at GCSE quickly became just three at A-Level and just two years later these were reduced again to a single degree subject.  Had my interests lay in the fields of neurosurgery or the engineering of advanced rocketry I might be better...

Very clever ad campaign that Grolsch are currently running. Journt Von Deg is waiting… http://www.grolsch.co.uk/campaign/bigbold