Shop Talk

The Olympics: Money vs. the Superhumans

First up, I need to site another brilliant article I came across on Yahoo! written by Ian Dunt, which drove me to write the below. So, we’ve all eaten our hats over the last few weeks haven’t we? We’ve be so bloody happy! We’ve moved from mad cynicism (me more than anyone – check out my last post) to pure elation as we saw superior human beings from around the globe triumph in acts of brutal athleticism. Who would have thought...

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Clare Deloford

Guest Post: Golden Tickets For Everyone

This week’s STL guest post comes courtesy of Paddy Collins, Head of Strategic Sales at The FT:  As the lights flashed, music boomed and a cavalcade of British talent poured forth in the opening ceremony you could be forgiven for passing over the brief cameo from Tim Berners-Lee.  The father of the world wide web appeared, tweeted ‘This is for everyone’ and swiftly made way for Dizzee Rascal.  It was a typically reserved and thoughtful reminder of the depth of British...

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Shop Talk

Guest Post: Designed in Hackney​

On Wednesday STL companion Matthew Wood spent the day at ‘Designed in Hackney’. Here are a few of his highlights: This week Dezeen – in collaboration with Beatice Galilee – hosted an event to celebrate all things designed in Hackney. The event focused on emerging young architects and designers whose work ranges from shoe design to Olympic Park installations. Hackney is known widely for its diverse creative industry and as we soon found out, even the Olympic Torch was...

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Shop Talk

Tattoos should never just be skin deep

Very recently a colleague of mine decided to have a tattoo. Nothing unusual in that, but whilst he showed it to people, what did occur to me was the fact that he didn’t seem to have much to say about the mark itself. What seemed to matter was the act of getting a tattoo done. It seemed odd that the relevance of the message itself wouldn’t be the reason for getting it done. It then got me thinking about...

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James Wakefield

Channel 4 Paralympics – Meet the Superhumans

‘Welcome to a world with no barriers, a world where possibilities are endless and potential limitless.’ Following on from Mr Duffy’s Olympic (or rather Summer of Sports) post, I thought I’d pop up the epic new Paralympics trailer from Channel 4. I caught it in-between a rather dull episode of Grand Designs, on a rather dull Tuesday night – it gave me goosebumps! Now I know it follows the template for the ‘passionate’ sports trailer but there is something...

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James Wood

Olympic Guerrillas

The more than 10,000 athletes at this year’s London Olympics will receive free condoms in the Olympic Village from Durex, the world’s top-selling brand and part of England’s Reckitt Benckiser Group. But Reckitt Benckiser isn’t trumpeting its tie to the event, traditionally a marketing bonanza for big brands such as Coca-Cola and McDonald’s. “We’re restricted by the Olympics’ organising committee guidelines on what we can and can’t say,” says company spokeswoman Andraea Dawson-Shepherd. And Reckitt Benckiser are not the...

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Mike Duffy

#4 From the galleries to the streets…

Shard laser show London’s horizon will alight with lasers this evening for the inauguration of the Shard. Regardless of whether you think Sauron’s offspring is easy on the eye or just an eyesore, the 309 metre tall tower promises to be quite the spectacle. Lasers will beam across the city, highlighting landmarks like the Gherkin, St Paul’s and London Eye to the sound of the London Philharmonic Orchestra. The party kicks off at 10.15pm so grab yourself a good...

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Jess Jones

Summer of sport = Summer of sport trailers

With a big summer of sport comes an ever bigger summer of sporting TV trailers. Here’s a quick peak of what’s on offer: Up first we have the BBC & ITV patriotically battling against each other for our Euro 2012 affections. It was a tale of two sides, with the BBC opting for a super modern CGI graphics overload against ITV’s old school stop-motion approach (despite the slight touches of CGI background). The BBC sequence was created by Framstore (you may have...

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James Wood