Shop Talk

Design Bridge – Student Awards 2012

If the constant supply of screen-printed, vividly coloured invites dropping through the studio letterbox and onto your doormat hadn’t given you a clue, it’s currently Degree Show season. And whilst most talent-spotters probably struggled to battle through the sauna like conditions of D&AD New Blood and it’s ilk to find the next wave of graduate wunderkind, international packaging design agency Design Bridge have taken an altogether smarter and less sweaty approach to finding the sharpest knives (mice?) in the draw (desktop?)…

Their annual ‘Dog’s Bollocks’ awards were set up as internal competition across their separate offices, however this soon evolved into a student brief, allowing young design talent to come spilling through their inboxes and right into their laps. The results of this year’s competition are up on their blog right now and quite frankly, the standard of work is terrifying. My personal favourite is Bermuda Rum by Nick Nieto, shown above (mysterious, super slick – that’s a rum I want to drink, right there…), however there’s a tonne of equally smart ideas over here. Well worth a few minutes browsing through, if for nothing else but to make you watch your back a little…

Adam Ding