Now I know Coldplay may not be everyones cup of tea so I won’t be offended if you stop reading right here and move on to one of the other fantastic STL posts but….. while Coldplay are on a world tour at present, called the Mylo Xyloto tour I think they may have stumbled upon something quite unique for the live music scene, and made one Coldplay fan extremely rich!
When your product helps light up the crowd at a Coldplay concert, you know you’re cool. And Silicon Laboratories in Austin has created embedded technology that powers Xylobands LED wristbands that thousands of Coldplay audience members wear to the band’s concerts.
The actual Xylobands use wireless ICs and ultra low power microcontrollers from Silicon Labs to receive and process wireless signals that trigger each wristband’s LEDs to light up in sync with the music and stage lightshow, according to Silicon Labs.
The initial concept was dreamt up by a Coldplay Fan, Jason Regler, who created the Xylobands to bring audience interaction to the concerts. He is co-owner of RB Concepts, based in the U.K., the maker of the Xylobands.
The ultimate aim according to Coldplay themselves was to create a sense of community between the fans and make them feel as if they are really part of the concert almost taking part.
Rumours circulating that the cost of giving away these bands at each gig reaching nearly €400k have been rubished by band manager Phil Harvey with him Tweeting “load of press coverage about (exaggerated) cost to us of our wristbands. One wristband = less than a pint of beer + much more fun! PH”
If you have made it this far down the post, thank you, and I think you would have to agree that Xylobands are a unique way to further engage an already captive audience. And if Coldplay still don’t tickle your pickle that’s ok too. I will leave you with another Tweet from the band themselves.
“Even if you don’t like our music now, I would say come to the show just to see that (xylobands)- wear earplugs, bring a book and when the lights go come an have a look!”