Shop Talk

The latest ‘new’ MySpace

Quick one from me this morning. I’m a couple of days late on this as I believe it was released on Tuesday, but above is the teaser video for My Space, who it seems have once more dusted themselves off and tried to go again following their continued demise at the hands of other newer social networking sites. It’s only a teaser, but this latest incarnation actually appears to be getting some extremely positive reviews. Here’s what MySpace have to...

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Paul Ferry

Coca Cola get content

As we are constantly reminded now on all marketing blogs and in all marketing publications, we are most definitely no longer in the age of interruption. Consumers nowadays can (and do) actively and easily avoid a large proportion of traditional advertising. The key now, as we are told, is content marketing. Ensuring that you are not only associating your brand with the type(s) of content that your customers and future customers are already consuming and enjoying, but using it to start meaningful conversations and relationships  with...

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Paul Ferry

Google goes Old School for the Olympics

Just a quick one this morning as Olympic fever climaxes, Google has nailed it with their latest Google graphic. Go to Google.co.uk this morning (90% sure it needs to be in Chrome) and you can run the 110 metre hurdles, using the old SNES tactics of tapping the side arrows as quickly as possible for speed, and spacebar to jump. Hours (well, possibly minutes) of fun.

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Paul Ferry

Audi opens first digital showrooms

I wrote a piece a week or so back about brands bringing the digital world and real world together in retail, and have since stumbled across this example from Audi, showing its use for big ticket items. If you were asked to describe an area of industry that uses the archetypal ‘old school sales’ technique – ‘ it’s all about the sale, nothing else that happens after that matters’ – what would you say? For many it would be...

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Paul Ferry

How to Photoshop a burger

  Well not quite – just a quick thought on McDonalds’ recently uploaded video on Youtube, showing exactly why the burgers on their adverts look so much better than the ones you buy in their ‘restaurants’. On the face of it a very bold and brave move from McDonalds, and one that has sparked much debate, with the over riding response to it a positive one. Through this video, which was a direct response to a question from a consumer on...

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Paul Ferry

Next Generation Shopping

Now, anyone who knows me knows that shopping really isn’t my thing – so this is a slight diversion from my comfort zone. However, recently I’ve stumbled across a few pretty interesting ideas being used in retail so thought I’d break the mould and dive in on a quick post on shopping. First up is a new app that turns you into a virtual salesperson, but not just for the companies benefit, you get a cut of the profits of whatever you...

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Paul Ferry

What does your house say about your car?

A really interesting piece from Nissan this one, coming all the way from Dubai. The Househunter campaign (by TBWA/RAAD Dubai), teams up Dubizzle (a shocking name, but apparently a huge classifieds website in Dubai) with Nissan. The aim is to tailor the perfect Nissan for you, based on the details you input to Dubizzle when searching for a new house. All this is done in real time within a banner ad on the ‘Find a property’ form page of the website....

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Paul Ferry