Creating Positive Impact Through Technology

We’ve had the pleasure of working with Arm for over a year and a half now. In that time our work has covered all areas of design and digital. Before the turn of the year we were asked to create a brand new visual identity and guidelines for Arm Sustainability.

Arm Sustainability aspires to connect endless imagination with valued, trusted partners to take on some of the world’s most complex challenges: climate change, extreme poverty, global health and well-being, and economic growth – a new kind of partnership built on responsibility. ’Creating Positive Impact Through Technology’ aims to build on the UN Sustainability Development Goals, using technology globally to have a positive impact across all 17 development goals.

Taking Arm’s existing brand elements, we created a vibrant and positive identity, that put technology at the heart of the visuals. Using the Arm Sustainability logo as the starting point, lines build out across the grid connecting the imagery and development goals together.