Chase Distillery Festival Identity

Chase Distillery has just launched its cocktail competition, Chase Cup, in line with this year’s Rock the Farm music festival.

We were asked to develop an identity for this festival, that would celebrate the family, the farm and the spirits – and give bartenders and drinks industry professionals an opportunity to get to know, love and appreciate the brand ‘from the ground up’. The Chase family has farmed potatoes in Herefordshire for generations. Father and son, William and James Chase, wanted the festival and its new branding to bring to life Chase’s earthy field-to-bottle production values and artisanal spirit.

The craft-inspired identity places the humble potato at the very heart of the brand. Alongside the identity, we created a bespoke typeface, Spud Sans, which celebrates the potato in all its glory. The new font was developed using old-fashioned potato-printing techniques, before being refined digitally. The resulting alphabet will be used across event & directional signage.

Full case study here.